Yasmine Advisory

Specialist Corporate Advisory for Food, Beverage & Hospitality Owners and Investors

Supporting businesses across the broader food value chain through transactions, succession, restructuring and value creation.

Swiss-based, internationally focused

Yasmine Advisory is a Geneva-based advisory firm supporting business owners and investors across transactions, succession, restructuring, value creation and investment opportunities within the Food, Beverage & Hospitality sector.

We combine sector expertise, corporate finance capabilities and hands-on operational understanding. Our work spans the broader food value chain, from production and manufacturing to retail, foodservice, hospitality and agribusiness, with experience across Switzerland, Europe and the GCC.

  • SwitzerlandGeneva, Montreux
  • United Arab EmiratesDubai, Abu Dhabi, Sharjah, Ajman
  • Saudi ArabiaRiyadh, Jeddah, Al Madina
  • SyriaDamascus, Homs
  • QatarDoha
  • United StatesLos Angeles

Our Expertise Across the Food Value Chain

Our experience spans the full food ecosystem, from primary production and processing to distribution, retail and consumer-facing operations.

Our sector focus allows us to assess businesses through both a financial and operational lens, including margins, capacity, sourcing, distribution, site economics and scalability.

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View over Geneva, the Rhône and the old town
Geneva

Who We Advise

Business Owners & Family Businesses

Advising shareholders of food, hospitality and agribusiness businesses on succession, business sales, acquisitions, restructuring and major investment decisions.

Investors & Family Offices

Supporting investors evaluating acquisitions, portfolio companies and growth opportunities across food manufacturing, food retail, foodservice and hospitality.

We also work closely with management teams and operators throughout transactions, restructuring and value creation mandates.

Our Track Record

100+Mandates delivered
30+Years of combined experience
10+Sectors across the food value chain

Leadership

Tarek ALMUHANNA

Tarek ALMUHANNA

Founder & Managing Partner

Tarek brings extensive experience across the food and hospitality value chain, combining operational, strategic and corporate finance expertise. His background spans transactions, investment, restructuring, business performance and growth across Europe and the GCC.

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Apolline Arth

Apolline Arth

Strategy & Business Development

Apolline brings a background in strategy and transformation consulting, with experience across business performance, operating models and growth initiatives. She leads business development and strategic initiatives at Yasmine Advisory.

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Proud member of the CCIG

Yasmine Advisory is a member of the Geneva Chamber of Commerce, Industry and Services, strengthening its connection to Geneva’s business community.

Why Yasmine

01

Sector-focused

A deep understanding of the commercial and operational realities across food manufacturing, retail, foodservice, hospitality and agribusiness.

02

Financial and operational perspective

Combining corporate finance thinking with hands-on understanding of margins, capacity, working capital, site economics and business performance.

03

Owner and investor mindset

Advice shaped around value creation, capital allocation and the decisions that matter most to shareholders.

04

Cross-border perspective

Swiss-based, with experience across Europe and the GCC and a strong understanding of cross-border investment and expansion dynamics.

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Let’s discuss what’s next

Whether you are considering a transaction, facing a restructuring challenge or evaluating an investment opportunity, tell us what you need and we’ll take it from there.